Social Rights Are Human Rights Essay Example | Topics and Well Written Essays - 1750 words

Social Rights Are Human Rights - Essay Example Human rights are defined as the rights that a human has as a result of being a human. This follows that every human being has an inherent authority over human rights. Human rights cannot be divided whether they are civil or political; for example the right to live, no discrimination before the law and freedom of speech and expression. Similarly, economic, social and cultural rights cannot be divided either. However these rights are interrelated and dependent on each other. This follows that progress in one right has an influence on the other and withdrawal of one impact the other (United Nations Human Rights, 2011). Whelan and Donnelly (2007) argue that Western countries have advocated economic and social rights strongly and consistently over the period of time, leading to the post-World War era as we know now. However most analysts are of the perspective that political and civil rights have been given preponderance over social rights. McNally (2006) observes that the global corporat e agenda is a representation of the trend towards commodification that has led to the promotion of capitalism since its advent, highlighting the greater importance being given to political rights. Human rights encompass a range of freedoms and rights, of which economic, social and cultural rights form a part of. The human rights definition that follows does imply the notion of protecting social rights and laws and regulations are meant to safeguard the basic and vital â€Å"needs of the human person and his/her dignity in times of peace and war† (Kalin, Muller & Wyttenbach, 2004). However human rights do not grant equal importance to the rights that they compromise of. It is argued that social rights are not given the same status by human rights as it gives to civil and political rights. According to Vierdag (1978), civil and political rights have always been considered as absolute and immediate compared to economic, social and cultural rights, which are considered programmat ic and to be recognized over the period of time. This will form the core of the argument in this paper and will focus on the status of social, civil and political rights in the context of human rights. When taking human rights as a collective concept, it can be appreciated that human rights have developed and evolved throughout the course of history. This has led to the division of human rights into three generations. Kalin, Muller and Wyttenbach (2004) observe that the pattern and process of the evolution of human rights is manifested in their structure. The Human rights that are represented and divested in the Universal Declaration of Human Rights can be classified into several generations; this classification is based on the historical origin of each generation. Commonly human rights are divided into three main generations. The first generation consists of civil and political rights and the second generation refers to economic, social and cultural rights. The third generation com promises of collective rights or solidarity rights. The division of human rights into further generations creates a difference in the level of importance attached to each. This paper will delve into the details of the first two generations. Civil and political

Integrated marketing communication Essay Example | Topics and Well Written Essays - 1750 words

Integrated marketing communication - Essay Example There is a much used clich sentence in marketing circles that goes - "If you build a better mousetrap, the world will beat a path to your door." (Crilley 2009). But according to management experts this no longer holds good today. Hence "the reality is that when you build the world's best mousetrap, customers don't naturally come knocking at the door." A product or service whether it is provided by a private or public service organization needs to market it and marketing needs marketing communication for it to succeed. According to Ms Linda Hall and Dr. Mark Wickham of the University of Tasmania, there is a lot of homogeneity in products, services and price, the concept of integrated marketing communication has become the 'new frontier' to enable organizations to differentiate themselves, their products and services from other. (Hall and Wickam). IMC is the transformation of business messages to the consumer group on an integrated basis "IMC is defined as a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force rather than permitting each to work in isolation." (Lake 2009).There are several primary reasons why organizations need to change their isolated marketing communication approach to an integrated one. They are changes in the society, changes in the economy, and changes in technology. (Varey 2001, p.254). Changes in society: The behaviour and pattern of buying among consumers have undergone a sea change when compared to a few decades back. The concept of a brand loyal market has changed to a repertoire market. An article titled 'Mistakes Marketers Make' that appeared in eh Wall Street Journal states that marketers focus on building brand loyal customers, while in reality, this concept is fast disappearing. This is truer in the case of consumer goods. "Most frequently purchased consumer goods are in repertoire markets, though many consumers don't realize it." (Corkindale 2008). The feature of a repertoire market is that customers will have a basket of goods of the same type of product which he or she will alternatively buy. "In a repertoire market, the customer will buy from a repertoire of brands (more than one brand)." (Marketing Wisdom for 2004: 99 Marketers and Agencies Share Real Life Tips). The Wall Street Journal Article mentioned earlier states that in such a case marketers need to reach a larger audience and hence resorting to an integrated marketing approach will be more practical. . Changes in the economy: The cost of media advertising is increasing as time goes by. Organizations can no longer rely on a single expensive media like the television to promote their products and services. They have to be more cost conscious and at the same time be effective. An IMC strategy uses all types of promotional media and hence a marketing mix can be developed integrating less costly media with the more expensive ones. Changes in technology: Fifty years ago, the choice of advertising media would have been limited to the print and radio and television is certain markets. A little later few televisions channels appeared which later boomed with the introduction of cable TV and direct to home services. The internet as an advertising medium also became very popular. The huge increase in choice has also necessitated in an integrated marketing strategy for effectiveness. Global business scenario: Integrated Marketing Communication (IMC) is considered as essential part of the business operations in the global business environment .Both public and private sector organisation are required to run their business in the global competitive environment. Expansion and diversification of business operations on global basis requires integrated marketing communication. Integrated communication improves business productivity and performance on a greater extend.

Complement Products Of 2kg Milo Marketing Essay

Complement Products Of 2kg Milo Marketing Essay Nestles commitment to providing quality products to Malaysians dates back almost 100 years ago. Nestle began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessarily in 1939.Since 1962, with its first factory in Petaling Jaya, Nestle Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara.   The Company was publicly listed on the KLSE (now known as Bursa Malaysia Berhad) on 13 December, 1989. Today, the Company employs more than 5000 employees, manufactures and markets more than 300 Halal products in Malaysia. Its brand name such has MILO ®, NESCAFe ®, MAGGI ®, NESPRAY ®Ã‚  and KIT KAT ®Ã‚  have become trusted household names and enjoyed for generations. Nestle Malaysia was the first to voluntarily request for Halal Certification of all its food products when it was first introduced in 1996. This does not imply that Nestle products in Malaysia were not halal prior to that.The certified Halal status for all Nestle Malaysia products provides assurance that Nestle products are manufactured, imported and distributed under the strictest hygienic and sanitary condition in accordance to the Islamic faith. As part of journey towards healthiness, Nestle, through its vision of Nourishing Malaysia, continues to invest in RD, innovate further and renovate existing products to ensure they are more nutritious and healthier by reducing salt, sugar, and fats content to complement the Governments efforts via the 10-Year National Plan of Action for Nutrition to create a healthier Malaysian society. Nestle reaches out to the community everyday and in multitude ways. From helping single mothers to underprivileged children, nourishing budding athletes to mentoring programmes, and bringing nutrition awareness through various activities Nestle is firmly committed to its promise of Nourishing Malaysia. Today, as it continues growing with the nation, Nestle actively seeks avenues in which it can promote healthy lifestyles and wellness in Malaysia as part of its promise of Good Food, Good Life. 1.2Product brand line Nestle Company has introduced many types of products into the market with different brands. The products include junior foods, milk, breakfast cereals, hot cereals, creamers, beverages, coffee, culinary products, chilled dairy, ice-cream, confectionary and chocolate, health science and performance nutrition. The junior food is known as Cerelac. The milk products are Everyday, Lactogen 3, Mom Me, Nan Grow 3, Nan Ha 3, Nan Kid 4, Nespray Cergas, Nespray Full Cream, Nestle Low Fat Milk and Omega Plus Adult Milk. The types of breakfast cereals include Cookie Crisp, Corn Flakes, Fitnesse, Honey Stars, Koko Krunch, Koko Krunch Duo, Milo Cereals and Multi Grain Cheerios. The hot cereals are Nestum Mixed Cereal and Nesvita 3 in 1 Cereal Drinks. The creamer is known as Coffee-Mate. The beverages are Milo with different kinds of packing, Milo Sejuk and Nestea. The brand name of coffee is Nescafe. Maggi 2-Minute Noodles, Maggi culinary sauces, Maggi flavour solutions, Maggi Mi Goreng, Maggi recipe solution and Maggi Soakable are the culinary products of Nestle Company. While the chilled dairy includes Bliss, Fat Free Yogurt, Natural Set Yogurt and Smooth and Fruity Yogurt. The health science products are Nutren Fibre, Nutren Junior, Nutren Optimum, Nutren Untuk Diabetik, Peptamen and Peptamen Junior. The performance nutrition products are Powerbar Beverage System, Powerbar Gel, Powerbar Performance Bar, Powerbar ProteinPlus and Powerbar Triple Threat. 1.3Product introduction A package of 2 Kg Milo is a milk beverage with chocolate and malt. Milo is very popular in Philippines and Malaysia, where the brand name issynonymous with chocolate flavoured drinks, Malaysians were said to be the worlds largest consumers of Milo. This is becauseMilo was once used as a nutrient supplement when it was first introduced in thecountry, and has thus gained a reputation as a must-have drink for the elder andthe younger generations. Milo manufactured in Malaysia is made to dissolve wellin hot water to produce a smooth hot chocolate drink, or with ice added for a colddrink. A package of 2 Kg Milo in Malaysia is served in coffee shop and mamak stalls offering different versions such as Milo Dinosaur, a cup of Milo with an extra spoonful of powdered undisclosed Milo added to it, Milo Godzilla, a cup of Milo with ice cream or topped with whipped cream and the combination of Milo with Nescafe powdered coffee called Neslo. Besides, a package of 2 Kg Milo can consume in many others way. It can added to hot or cold milk to give it a malt chocolate flavour and extra texture. When combined with cold milk, it retains the gritty texture of itsraw state. Milo can be stirred into steamed milk or hot water to create somethingsimilar to hot chocolate or cocoa. Sugar can be added to the Milo beverage, butmany people enjoy it without the addition of sweeteners, appreciating it for its subtle chocolate flavour. Another popular use is to sprinkle it on ice cream, especiallyvanilla ice cream. Moreover, Milo can also be sprinkled on breakfast cereals. 1.4A package of 2Kg Milo as a normal goods A package of 2 Kg Milo is categorized as a normal good because as individual receives more income, they tend to increases their purchases on this product. As income rises, consumers shift to purchase their initial preferred brand which is normal good and decrease their demand for the inferior good. The income of each consumer will affect the demand of 2 Kg Milo. When the income of consumersincreases, the purchasing power of consumer will increase as well and thus they will buy more units of the Milo beverage. As a result, its demand will increase. This indicates that the income of consumers influences the demand of Milo beverage and determines that Milo 2kg pack is normal good. 1.5.1Complement products of 2Kg Milo Complement goods are the goods that must be used together or simultaneously. One of the complement products of Milo is sweetened beverage creamer. It is a creamy and tasty milk product prepared from dairy cows milk, refined sugar, milk fat and vegetable oil.  Ã‚  It is filled with vitamins A, D, and B1 and is ideal to use in making beverages and foods to enhance the taste and smoothness. People usually add some sweetened beverage creamer into Milo beverage and it makes the Milo tastes sweet and enhances the aroma of Milo. In term of complement goods, an increase in the price of one good will cause a decrease in the demand for the other good. Therefore, if the price of Milo increases, the demand for sweetened beverage creamer will decrease or vice versa. Another complement product of Milo is cream cracker. A cream cracker is a flat, dry, crunchy biscuit and is light brown in colour usually square savoury biscuit. They are made from wheat flour and yeast. Most of the people dip the cream cracker into the Milo beverage before putting it into their mouths. Since it is complement good of Milo, the increase or decrease of price of Milo will has impact on the demand of cream cracker. So, if the price of Milo decreases, the demand of cream cracker will increase. 1.5.2 Substitute products of 2Kg Milo A package of 2 Kg Milo has its substitute products or competitors. The most famous substitute products of Milo drinks are Vico and Ovaltine. According to the law of demand, when the price of a product is higher than the substitutes, consumer will buy more units of substitutes. However, Milo which has higher price than its substitutes, Vico and Ovaltine, actually has better sales than them. This is surprising because it is not following the law of demand. This clearly shows how much effort Milos company has put in to build up the reputation and confidence from the consumers. 1.6Market structure A package of 2 kg Milo is a coco-based beverage in monopolistic competition market. In this market, coco-based beverage has the characteristics of many sellers and buyers, differentiated product, price makers and spend money in advertisements to convince consumers. Other than Milo, there are many sellers in this market such as Vico and Ovaltine because of the easy market entry and leads to the increase in the number of competitors which will compete with Milo. Therefore, the company spends a large amount of money in differentiating itself from competitors which are also selling similar products. Its effort can be seen in the product of 2 kg Milo. Milo is action packed with the natural goodness of malt, skimmed milk and cocoa and improved with ACTIGEN-E, a unique combination of 8 vitamins and 4 minerals, which helps in optimal release of energy from food. Therefore, this product is popular among elder and younger generation. As a monopolistic competitive firm, Milo is a price maker company that set its own price for its products. Milo charges higher prices compared to its competitors because it develops varied products by recognizing different types of chocolate beverage. For example, Milo with PROTOMALT contains malt extract which is a mixture of different types of carbohydrates that provides energy and nutrients the body needswhich is safe to be consumed by consumers from different ages.Therefore, the products are sold at higher prices for the unique benefits of products and the cost of producing it. In addition, Milo also spends money in advertisements to convince their consumers. Every year, it will advertise its products in different channels such as newspaper, television and internet. By promoting its products through advertisements, Milo has attracted new customers bases who do not know its products well before and promote its unique formula and benefits of their products to the consumers. Part 2 In the market, the price of 2kg pack Milo is RM31.29 while the price of one of its competitors, Vico is RM30.79. The price of Milo is slightly higher than Vico. There are three main reasons why Milo selling price are higher than Vico, which are the effort on advertisements, different taste and preference and the production and cost of Milo. First and foremost, to make Milo more well-known and to increase the demand of Milo all over Malaysia, Milo make a lot of promotion compare to the competitors, Vico. However, Vico make less effort on advertising its product. Milo makes sure that the advertisements are attractive through all the possible media. Milo makes promotion and advertising through television, internet, newspaper, radio station and leaflets. These promotion activities cost a lot. For example, advertisement of a mother give her children a cup of Milo beverage before going to school will charge with high energy and get enthusiasm. It is effective because many buyers spend money to buy Milo since the advertisements have successfully attracted their attention. Milo firm need to pay extra cost for its advertising cost to sell more Milo. Therefore, the price of Milo is higher compare to Vico. Another reason why Milo can sell higher price compare to Vico is because of the taste and preference. Milo is one of the most recognizable brands in Malaysia. Milo brings the nostalgic taste compare to Vico. Milo captures all the features and nutritional benefits of Vico. Milo contains PPROTOMALT, a malt extract found only in Milo, but not Vico. PROTOMALT provides complex carbohydrates, a good source of energy for a balanced diet. Furthermore, Milo has constantly improved the nutritional values of Milo by making it more wholesome and nutritious while ensuring that every delicious mug of Milo delivers the same energy goodness. Moreover, the production and cost of Milo differentiated it from its competitors, Vico. To produce one product, the firm need a good raw material. For Milo, it needs to get raw material such as cocoa from cocoa supplier. If the supplier increases the cocoa price, it will also affect the price of Milo because the Milos cost of production will increase. In Malaysia, Milo needs to import cocoa. The suppliers for basic ingredients like cocoa can increase price resulting in high price for Milo in comparison with Vico. Hence, Milo is a beverage for everyone which suitable for all income level since the price that set by the company is affordable. Although the price of Milo is slightly higher compare to its competitor, Vico, it does not affect the market demand of Milo. Instead, Milo is very competitive since the price is high in quality and most of the consumer does consume the beverage for the taste and preference not the matter of price. Part 3 Firm Advantages Differentiated Products Milos company runs in monopolistic competition market where Milo is a differentiated product. Milo is said to be differentiated from other competitive product because Milo is actually different enough compared to other substitutes although they are similar. As mentioned previously, Milo do contains PROTOMALT and ANTIGEN-E which are not available in the substitutes. This is what makes Milo so different compared to other coco drinks. Besides that, because of doing a lot of advertisement, its green-coloured package is widely recognised in the society compared to other coco drinks. Therefore, even Milo is slightly more expensive than the competitors, Milo is still the primary choice of most consumers. Engagement in advertisement In accordance to what is mentioned above, Milos company does advertisement very frequently in every form of mass media to promote Milo. Because of this, Milo became very well-known to every consumer in the market. The engagement also strengthens Milos differentiation in the market as consumers know how special Milo is compared to other substitutes. Furthermore, consumers will be fed with information of the special features of Milo in terms of how Milo affects ones energy level and health and what special nutrition Milo contains and even special offers. This ensures the consumers are kept informed on every new features and breakthrough of Milo so that they will continue their support toward Milo. As a result, this indirectly maintained or even improved the sales of Milo. Firm Disadvantages High Expenses Milos company has quite high expenses to operate in monopolistic competition market. A big portion of expenses are actually used in marketing and advertising as they are always renewing and revising their contents in advertisements. The work to come out with new advertisement needs cost as well. Besides that, the cost in researching new formula for enhancement of Milos taste and healthiness could not be neglected as well. Apart from that, costs of designing and implementing new appearance of packages have also contributed a lot in the total expenditure. Yet, these expenses could not be ignored as the company need to ensure Milos differentiation within the market or other competitive companies might take over their status in the market. Threat of competitors One of the characteristics of monopolistic competition market is the entry and exit of new firms are free. Therefore, Milos company which operates in this market will face many competitors and each of them will somehow have their own special features in their respective product. Because of that, Milos company will need to put extra effort to maintain its status in the market and not being replaced by the other competitive companies. They need to always revise and come out with new features install in Milo. For example, they have just come out with a new feature called the Milo Sejuk, which consumers can straight away mix cold water into the Milo powder instead of hot water. Consumer Advantages Informational advertisements Milo, a product from monopolistic competition market, is often being seen on advertisements from television, radio and signboards. Because of the regular advertisements made by the company, consumers are always kept informed on the uniqueness of Milo, likely the types of ingredients used, instead of other substitutes. Therefore, consumers always know the benefits they will probably get after purchasing Milo, either benefits on health or implicit benefits. Therefore, consumers need not to worry on the quality of Milo and can have full confidence on it. Enjoy new features As consumers of Milo in monopolistic competition market, they can enjoy frequent update from Milo in terms of the products features. As mentioned above, Milos company who faces many competitive forces needs to always revise and renew Milos feature. As a result, this actually gives consumers an opportunity to enjoy more new features from Milo. For example, when Milo is added with new nutrition, consumers enjoy the healthier Milo. When Milo Sejuk is introduced, consumers enjoy more convenience in consuming Milo. Consumer Disadvantages High price Because of the nature of monopolistic competition market, Milo which is categorised in this market is sold in a relatively higher price. As mentioned, Milos company has put many efforts to ensure the excellence of its product in many aspects, such as the nutritional value, recognisable packaging and most importantly the informational advertisements and these uses a lot of money. Therefore, Milos company has no choice but to increase the prices of Milo to cover the expenses made in the production of Milo. Part 4 Our research product Milo was introduced in Malaysia in 1950 and has won the affection of many Malaysians. Milo 2kg is Malaysians much-loved beverage. Milo 2kg is not just an ordinary coco malt drink. It contains PROTOMALT, a malted barley extract that supplies complex carbohydrates, the preferred, recommended source of energy in a balanced diet. It also has a good part of the nutrients naturally present in barley. Milo 2kg contain nutritional icon on each pack reinforces the nutritional properties that consumer can get from every cup of nutritious and great-tasting Milo. Milo 2kg packaging is the most direct and largest communication vehicle that the organization had with the most impressions they can deliver. Its distinguishes its product through easily recognizable packaging which is its green colour packaging. The firm also makes some effort in the advertisement to convince the consumer or potential consumer to purchase and consume their product. Advertising such as creates a creative slogan in order to make sure consumer will remember Milo. Example of slogan is Buy Milo 2kg free 200g. To make Milo 2kg more interesting to buy, the firm adds some cereal. The cereal will increase the cost of production and at the same time, the price of Milo will also increase. That is why quality factor can affect the price of Milo. After our research for the assignment, we found that the assignment was useful for us. From the assignment, we know more about four market structures. Our research product, Milo 2kg pack, had certainly assist us for a better understanding on the monopolistic competition market. We knew that monopolistic competition market is a market which is characterized by many small sellers, a differentiated product and easy market entry and exist. We understand that the many-sellers condition is met when each firm is so small relative to the total market that its pricing decisions have a negligible effect on the market price. We comprehend that when a product is differentiated, buyers are not indifferent as to which sellers product they buy. Besides, we knew that different kind of product will have distinguished level of demand from the communities. If a product has a high demand, it will attract other producer to produce the same or even better product. As a result, there will be a lot of compe titors and competition. All the producers will make their product popular and more favourable. 26_01b Economic Profit Normal Profit26_01a Our empirical findings in this research had fulfilled our expectations regarding economics. In the short run, Milos company in monopolistic competition able to make economic profits, but in the long run these will be competed away and the Milos company will only be able to make normal profit. In the short run and long run, Milos company will maximise their profit by maximization rule where marginal cost equal to marginal revenue (MC =MR). In the short run, price (Demand Curve) is exceeding the ATC (Average Total Cost ) curve and Milos company can make economic profit. However, in the long run, new firms will be attracted into the industry by the economic profits. The entry of new firms leads to an  increase  in the supply of differentiated products, which causes Milos company market demand curve to shift to the  left.   As the entry of the market increases, Milos company demand curve will continue shifting to the left until it is tangent to the average total cost curve at the profit maximizing level of output. At this point, Milos company economic profits are zero, and there is no longer any incentive for new firms to enter the market. Thus, in the long-run, the competition brought about by the entry of new firms will cause each firm in a monopolistic competitive market to earn normal profits. If we intend to establish a company, we will choose monopoly market which is large in size, to enter. We choose monopoly market because monopoly is a market structure characterize by single seller, others are impossible to entry our market, a unique product and most importantly, we will be the price makers. Firstly, in monopoly, a single firm is the industry. This is because we will be the only one producer or seller exists for a product. Because of single firm in the industry, we will produce output at lower per unit cost than two or more firms. Our monopoly firm will provides the total supply of a product in a given market. For example, we can run as the only Mexican Food in Kampar area. Secondly, there are barriers to entry into monopoly market that prevent competition. In comparison to prefect competition, there are no constrains to prevent new firms from entering an industry. Barriers such as legal barriers, economies of scale, network good and ownership of an essential resource. These barriers are so high that prevent any other firm from entering the market we chosen that is monopoly market. This will certainly give us incumbent advantages. We will earn normal profit in the short run too. Next, we will have a unique product. A unique product means there are no close substitutes for the monopolists product. Thus, we face little or no competition. In reality, however, there are few, if any, products that have no close substitutes. Lastly, we will be the price makers. Price makers means we will have to power to control the price. Sometimes, we as a seller can charge different customers, different prices, for the same good or service when the cost of providing the good or services does not differ among customers. We choose monopoly market because the price discrimination is possible only with monopoly or where members of a small group of firms follow identical pricing policies. In a conclusion, we will choose monopoly market as monopoly is a market structure characterize by single seller, others are impossible to entry our market, a unique product and most importantly, we will be the price makers.

Creation In Mythology Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The creation of man and the world is a question that has resonated since the conscience of thought and analysis began. We as human beings have the tendency to seek out the reasons and truths of the phenomena that occur around us, and our desire to achieve answers has not hindered our exploration of human existence. We tease ourselves by asking the most simplistic questions: why are we here; how did we come to be; who created our world? And as our minds seek into the unknown and force us to develop the theories of our origins, the human hunger for reason and truth begs to differ. Stories have collected throughout the generations that have preceded us, and its transition from person to person further molded these myths into a realistic fantasy that not only defined the people that held them, but captured believers that, in effect, became religion. As wide as cultural boundaries may seem, the myths that exist in different societies exhibit a common thread of understa nding, whether it be character personas or moral comprehension. Three myths that demonstrate similarities in the development of â€Å"forces,† are the Japan, Polynesian, and Babylonian myths.   Ã‚  Ã‚  Ã‚  Ã‚  In the Japanese creation myth, the characters Izanagi no Mikoto and Izanami no Mikoto give birth to a many children who make up the world in which we live in today. 8 of their children are the islands of Japan, and the others include the god of the wind, gods of the sea... Creation In Mythology Essay -- essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  The creation of man and the world is a question that has resonated since the conscience of thought and analysis began. We as human beings have the tendency to seek out the reasons and truths of the phenomena that occur around us, and our desire to achieve answers has not hindered our exploration of human existence. We tease ourselves by asking the most simplistic questions: why are we here; how did we come to be; who created our world? And as our minds seek into the unknown and force us to develop the theories of our origins, the human hunger for reason and truth begs to differ. Stories have collected throughout the generations that have preceded us, and its transition from person to person further molded these myths into a realistic fantasy that not only defined the people that held them, but captured believers that, in effect, became religion. As wide as cultural boundaries may seem, the myths that exist in different societies exhibit a common thread of understa nding, whether it be character personas or moral comprehension. Three myths that demonstrate similarities in the development of â€Å"forces,† are the Japan, Polynesian, and Babylonian myths.   Ã‚  Ã‚  Ã‚  Ã‚  In the Japanese creation myth, the characters Izanagi no Mikoto and Izanami no Mikoto give birth to a many children who make up the world in which we live in today. 8 of their children are the islands of Japan, and the others include the god of the wind, gods of the sea...

Renaissance Medicine and Medical Practices Essay

In the beginning of the Elizabethan Era medicine was the beginning of advancements. During the Renaissance, disease was a big problem. Medicine was not as advanced as it is today, but being discovered from witchcraft and superstitions, to cures for the sick. Medicine was not advanced then so the citizens looked for cure from the â€Å"witches† and their beliefs just led them to their deaths. Religious citizens prayed, or consumed blood from someone else as they believed to contain the soul of the deceased. â€Å"†¦. octors sought for explanations [for illnesses] in the stars rather than in the blood stream and preferred magical to clinical experiment. † (Netzley 70). They believed the illness or sickness was spiritual rather than from the body. Superstitions were a big thing in this era. â€Å"Black Death† a plague that spread in Florence in 1348 was believed to be punishment from God. As medicine was being discovered the new knowledge was slowly being accepted by the citizens. Medicine discovered by the Europeans was not as accurate though. As time passed, medicine was then based on Aristotle ideas; on four humors in the body. They are blood, phlegm, yellow bile, and black bile; which determine the imbalance and were thought to be related to their personality. Leonardo Da Vinci had sketched accurate anatomies at which influenced medicine studies. â€Å"that his ideas were familiar to the scientific environment in which he found himself,†¦ the likelihood is that Leonardo’s thoughts was important landmark in the development of scientific ideas,† (Walker 94). Eventually the Hippocrates studies were discovered, they had lived in B. C. era. Their studies were used for comparison at which proved their discoveries and solutions wrong and the Hippocrates were very accurate as they had sketched the structures and their thoughts on how the human body functioned which led them to new discoveries. There were many medical practices that were believed to cure the person and in contrary some made them more sick or led them to death, Bloodletting was a popular practice done at which they would cut the patients artery on their arm or sometimes both arms, and were bled until they felt drowsy which was consider to be when the felt â€Å"better†. This practice sometimes was done too often the patient would simply die of lack of blood supply. The medical practice of the four humors determined imbalance in patients. In order to diagnose the doctors would check patient’s pulse and urine; looking as color and smell. The remedy or are used where herbs and spices. Spices were believed to balance the humors rated on a scale from hotness, coldness and wetness. â€Å"Renaissance doctors . . . . . followed the traditional herbal medicine practiced throughout the Middle Ages† (Walker 96). Most common used herb was the theriac for medicinal recipes, an antidote for poison. Cinnamon and pepper were two spices commonly used and were rated hottest. Surgeries were not very popular and were rarely ever done, in small towns the barbers will be the surgeon as they couldn’t afford to pay a qualified doctor. Medicine advanced through the years till today, but the Renaissance era seemed to be the discovery of new medicine that help cure the sick. Never less did they learn more about the human and animal body but discovered diseases and several cures for them.

An Evaluation of Amazon.Com

Many companies which embarked in e-commerce had failed especially during the period of the â€Å"dot. Com bubble†. The failure of these dot-comes were due to the fact that many of these companies do not have a viable business model and they were focus mainly on increasing their market share at the expense of their bottoming. Amazon. Com is one of those companies which had survived and grown to become the world's biggest online store. Several critical success factors have been identified which had played an Important role In Amazon's achievement. These can be summarized under Turban et. L's major SF, of which developing a good technical infrastructure and user friendly web interface, cultivating customer acceptance and Improving the level of trust between buyers and sellers through constant focus to satisfy customers' needs and expectations, understanding the market situation and competition and finding ways to overcome these external threats stands out amongst others as being practiced by Amazon. Amazon's success story can also be attributed to their adopting of Eisenhower and Gull's (2001) second strategy of nurturing and leveraging on unique resources and competencies.There is also an element of the first strategy recommended by Eisenhower and Soul lee to establish a position (build a fortress) and defend it. Amazon has managed to create a global brand name within the e-community, to the extent that whenever anyone wants to purchase any goods through the web, they will seek out Amazon's website without any hesitation. The burst of the dot. Com bubble that started on March 10, 2000 to October 2002 had wiped out $5 trillion in market value of technology companies and caused the failure of many e-commerce companies.Amazon. Com had managed to survive due to the strategies adopted, especially their strategy to nurture and leverage unique resources and competencies as recommended by Eisenhower and Soul. Other critical success factors of Amazon. Com are as li sted by Turban et al (2000), which states that for e-commerce to succeed, companies should provide user-friendly web interface, ensuring customer acceptance and high level of trust between buyers and toys sellers, creating new partners Ana alliance, mass customization.Amazon Ana always placed priority on ensuring customer satisfaction, and due to this are constantly reengineering their processes in marketing, sales and order management, customer service and procurement in order to provide the best value to customers. The fall of internet-based companies during the era of the dot. Com bubble can be attributed to the fact that many of these companies were not guided by proper strategies to succeed in e-commerce. Many do not have viable business models in place but were focused mainly on increasing their market share at the expense of their bottoming (Wisteria's article on â€Å"Dot. Mom bubble†). While Amazon had remained frugal, many of these failed dot-comes had spent lavishl y and used up most of their investor's funds for advertising and promotion purposes. Too much emphasis was placed on increasing stock-valuations and going public, instead of building a sound business that focus on strong customer relations (Gleaners, 2000). When the returns on their investments were low or not attractive enough, the investors started to pull out causing the collapse of these companies. I would like to take the example of Boo. Mom as one of the famous dot. Com failures. Boo. Com was launched in the Autumn of 1999, to sell branded fashion wear online. Within a short span of 18 months, the company had been placed into receivership after spending $188 million of venture capitalists' funds. The fundamental problem was that the company had been too ambitious and embarked on an extremely aggressive growth plan which is not sustainable. The company targeted itself to become a global company and simultaneously launched in multiple European countries.Its founders had relied o n the ready availability of venture capital money to see the company through the first few years of trading until sales caught up with operating expenses. From the 2nd quarter of 2000, such capital ceased to be available after dramatic falls in the NASDAQ and this affected the company very badly Boo. Com failed to follow the most important critical success factors recommended by Turban et. L ii to provide a user-friendly web interface and technical infrastructure. According to Wisped, the boo. Mom website was â€Å"widely criticized as poorly designed for its target audience, going against many usability conventions†. The article went on to elaborate that â€Å"The site relied heavily on JavaScript and Flash technology to display pseudo-AD views of wares as well as Miss Boo, a sales- assistant-style avatar. † Its interface was also very non user friendly, and required the user to answer four or five different questions before revealing that there were no products in st ock in a particular sub-section. The same basic questions then had to be answered again until results were found.During that time, dial up internet connections was the norm and when the web pages take too long to load, or too cumbersome to navigate on the site, visitors will be discouraged from visiting the site. Another critical success Doctor Is tenure must De a level AT trust Detente Dryers Ana sellers. Rejection and return rate of products sold was high. Although delivery for return of goods was free, confidence level of customers became low and affected the sales for the company. Due to the lack of confidence, customer acceptance is badly effected.Severe competition is another factor faced by many BBC companies and affected their chances to survive. Competition for market share is stiff amongst these dot- comes, and they also had to compete with existing brick-and-mortar companies which already had a dedicated and loyal customer base and trusted store names (Duncan, 2000). Thin gs worsened when the brick-and-mortars started going online. Robbing (2001) added that the dot-comes then had to spend more on advertising in order to gain brand recognition and this further strained their financial resources and caused their downfall.From its inception, Amazon. Com had in place various strategies which have helped it survive the dot. Com bust. In many ways, we can relate the strategies adopted by Amazon to the three distinct ways to compete in the marketplace as recommended by Eisenhower & Soul. In fact, Amazon has adopted a good mix of all the three approaches. Its first strategy was to establish a clear vision, ‘e to be the world's most customer-centric company and to establish a place where customers could buy anything.They have managed to build a fortress and positioned itself as the world's biggest online bookstore, and eve now become the world's most popular online store for almost any type of goods. Another strategy was to leverage on available resourc es especially from their technology standpoint. As the company had already incurred high fixed costs to develop the software for their online storefronts, it makes sense to expand into other product categories in order to reach out to a wider market, and share out the costs amongst the various product segments.By offering a bigger variety of products, the company can tap into a bigger market, while spreading out its risks as well as their axed costs amongst a large category of products, in order to generate more profits. In this instance, it has an advantage over specialty stores like Pets. Com, an online pet supplies store. It may not be practical to order products like pet food or other needs and have to wait several days for the goods to arrive, or in the case of Furniture. Com which sells basically furniture items, it does not make sense when the shipping costs may be more than the cost of the item itself.Amazon. Com was also mindful of the critical success factors expounded by Turban et. L by forming powerful alliances with other companies in order to increase their market share. Examples are their collaboration with rival Borders, the introduction of the Amazon's Associates and Affiliates Program, and partnerships with many other companies. I Nell alma to tall inelegance In e-commerce as tenet performance goal (Eisenhower and Soul) was evident from the numerous partnerships and strategic alliances formed with other BBC enterprises.In order to attract customers, the website must be user-friendly and easy to navigate, which Amazon had taken action to ensure. This is another critical success factor commended by Turban et. Al which Amazon had taken heed of, which makes them succeed where Boo. Com had failed. Amazon also offer personalized shopping recommendations, which add value to customers' shopping experience. On the other hand, Boo. Com operated a complicated Web site which relied heavily on JavaScript and Flash, and their web page was very slow to load . This became a distinct disadvantage especially during the time when Internet connection was usually dial-up.For many of the failed companies, the focus was not on creating value for customers but more to establish the company's worth. Amazon on the other hand placed priority on enhancing customer experience and trust which ultimately will translate to customer loyalty and repeat purchases. This strategy has always been in place since its early days and is articulated in their annual reports. According to their tradition, the annual reports will always carry a reprint of their 1997 Letter to Shareholders, in which they had stated their commitment to this mission.As Jeff Bozos stated in their 2008 Annual Report, their pricing objective is to earn customer's trust (Appendix – Message from Jeff Bozos to shareholders of Amazon. Com). Amazon. Mom has already established its dominance in the BBC sector and is now one of the biggest and most popular online store in the world. Their success can be attributed to the fact that they have strong strategies in place. In order to maintain their position as the leader in e-commerce, Amazon must ensure that all these strategies continue to be adopted and further enhanced.Amazon will have to constantly upgrade their website to keep abreast of technology development. Amazon has one of the most easy-to-use e-commerce platform in the world. They are constantly improving on their technology base with the aim to enhance customer experience and meet customers' expectations. They are able to provide personalized recommendations for customers, based on feedback provided by the customers on their likes and dislikes, tracks customer's browsing history and viewing records.They even track a visitor's recently viewed items even though the person was not a member at that point in time, or signed on to the account earlier. That is how customer-centric the company is, and how they make use of technology to enhance customer experience. Another example of the use of technology to meet customer needs is their launch of Kindle 2†³, which is an improved version of Kindle, a wireless reading device that is capable of holding 1,500 books and weighs a mere 10. 2 ounce.Digital books purchased are delivered within 60 seconds, and customers can enjoy their reading anywhere, anytime wilt ten mainly module evolve. Having learnt from the experience of those failed dot-comes which did not possess viable business models unlike Amazon, new players in e-commerce must now ensure that they draw up an effective marketing strategy so that they can attract customers to their site to generate sales. To become successful, companies embarking in the BBC business must reengineering their business process to suit the needs of the changing environment and business rules.While a viable business model is important, its successful implementation can only be possible through process re-engineering that covers various aspects of the value c hain. The fundamental area that needs to be targeted for process reengineering is in Sales and order management. In Amazon's case, customers can track the delivery of their orders, and this creates a sense of trust in the customers when they know the exact location in the shipment of the goods ordered. Amazon has always placed priority and strong values on developing top class customer service so that customers remain loyal to them, as this will generate repeat orders.Customer satisfaction can be achieved when the company is able provide a variety of products and services that meets their expectation. While the company expands its coverage and market reach, it must be able to develop a good distribution channel so that customers can expect to receive their goods in the shortest possible time. This will be possible through leveraging on the network of suppliers, business customers, partners and even their competitors. Amazon. Com has now become an icon of the e-commerce community.

Advertising to Children

Advertising to Children Introduction The goal of every business organisation is to maximise profits through the sale of products or services. To achieve this goal, most organisations employ different promotional mechanisms for their products, and most organisations have employed advertising as one of their major promotional tools.Advertising We will write a custom essay sample on Advertising to Children specifically for you for only $16.05 $11/page Learn More Advertising refers to a non-personal communication of information, which is normally well structured and composed. Such information is usually persuasive in nature and directed towards a given target group. Advertising assists customers to understand the price of a given product, its potential benefits as well as the place to find it (Cronin et al. 20010, pp. 30). Due to recent technological advancements, the electronic media has become a major means of advertising, e.g. television, radio and internet-based social networks (Kl etchemer 2004, pp. 42). This paper focuses on the various issues concerning advertising to children, including: firstly, the factors that have led to increased advertisement to children; second, the impact of advertising to children, including the positive and negative; thirdly, the regulation of children’s advertisements; fourthly, the considerations that marketers should have in children’s advertising. Factors that have led to increased advertisement to children Recently, the potential number of clients in the children market for advertising has increased. Research has shown that the American children’s market represents approximately $500 billion per year. This amount consists of about $200 billion that children spent on personal items such as snacks, soft drinks and entertainment (Roberts et al. 2005, pp. 17). The remaining portion is spent on buying other items that are essential to the whole family that the children influence their parents/ guardians to bu y. Since many organisations produce these products, which tend to have similar characteristics, they have to persuade customers to choose a particular product over the rest. Owing to this, advertising to children has become a major marketing strategy that different organisations employ. Advertising to children not only concerns them but their parents as well. The advertisement of some products to children is an indirect means of capturing the attention of their parents who are the buyers of the product in question (Kunkel 2001, pp. 102). This is a unique feature of the children’s market.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the children’s market is not the only market segment where the purchasers of the products are not necessarily consumers of the product it also applies to pets and gift receivers (Fletcher 2004). The main difference is that unlike pets , children are able to respond to such advertisements by vocalising their desires. On the other hand, gift receivers rarely respond to the adverts. By communicating their desires to their parents/guardians, children persuade the parents to purchase the products in the advertisements (Martin et al. 2006, pp. 601). This translates to an increase in sales for the producers, which is their ultimate goal. The children market undergoes many changes as the children (up to 12 years of age) undergo different developmental stages. With the transition to the next developmental stage, the preferences of children change: for example, children lose their desire in certain products. This is not only true for toys but also for clothes, foods and confectionery (Ajzen 2008, p. 528). Research has shown that from the age of five, children begin to express their product preferences in a stronger manner than they did previously. Therefore, marketers have to reach children in different developmental stage s in their childhood, leading to the development of advertisements geared towards the different sub-segments within the children’s market. The impact of advertising to children There is a positive impact of advertising to children for the wider society, as discussed by Arens et al. in the essay question. As mentioned above, advertising to children provides important information not only to the children but also to their parents, enabling both to understand the products that different producers offer. Additionally, most adverts contain information concerning the price of the product in question as well as the location where the buyers can purchase the product. With such information, both the children and their parents can make informed decisions about the product that best suits their needs (Cardona 2004, pp. 20). Therefore, advertising to children enables parents to save money and save the time that they would have spent searching for a given product or service. By making inf ormed decisions, the parent buyers are able to use their money in an effective manner. In effect, advertising to children is a price regulatory tool that prevents consumers from being exploited by producers and service providers. One of the major aspects that attract potential customers to a given product is the set price for the product. Consequently, producers embark on research to find out the price of their competitors in the market.Advertising We will write a custom essay sample on Advertising to Children specifically for you for only $16.05 $11/page Learn More Such information is essential in enabling the producers to tailor the price of a given product to be able to compete effectively in the market (Farache Keith 2010, pp. 238). On the other hand, consumers will also enjoy the provision of goods for a reduced price. To the producers and service producers, advertising to children leads to an increase in the organisation’s profits. By advertis ing their products, especially through the media, organisations are able to reach potential customers within a very short time. Many people may purchase the advertised product, leading to an increase of sales to the company, which in turn generates more profits for the company. Therefore, the comment by Arens et al. that advertising increases â€Å"productivity by both management and labour† also applies to children’s advertising. Despite the above-mentioned positive impact of advertising to children, it also has certain negative impacts to the society. According to American Academy of Pediatrics, most children watch television for around four hours a day (Terry 2009, pp. 380). Research has shown that within that period, children see more than 25,000 commercials a year. Most of these commercials advertise products that are harmful to the health of the consumer children (Cardona 2004, pp.20). For instance, they advertise high-sugar and high-fat foods or poorly nutritiou s snacks. Such adverts increase the consumption of unhealthy foods among children, which has led to the increased prevalence of overweight and obese children in those nations where advertising to children is practiced. Children who are overweight during their early stages of growth and development tend to become obese in their adulthood. For instance in Canada, between 1983 and 2001 the prevalence of obesity in children increased by 200-300% (Tjepkema 2006, pp.23).The healthcare costs that are associated with the disease, either directly or indirectly, are approximately $4 billion, which represents 2.2% of the entire healthcare expenditure of Canada (Prince, 2009, p.31). This phenomenon has also occurred in America where the prevalence of overweight and obese children has tripled over the last six years. Regulation of children advertisements A significant reason for the regulation of advertising to children is that children lack cognitive skills, especially those that are below eigh t years of age. Therefore, they are not able to perceive or understand the persuasive intent of the most advertisements. They are not able to draw the line between advertising and other editorial messages, which make them unduly susceptible to all forms of persuasion that come with adverts.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More To curb the problems associated with consumption of unhealthy foods, most regulatory bodies have embarked on a strategy to deal with the advertisements that promote the consumption of such foods to children. As earlier mentioned, a large percentage of children advertisements seek to promote the consumption of unhealthy foods, such as sugarcoated cereals, high-fat products at fast food restaurants and confectionery. It is evident that the consumption of such products has had a direct impact on the development of weight disorders. Therefore, regulation of advertisements for children will lower the prevalence of such disorders, which in turn will reduce healthcare costs within any given population. Due to the above-mentioned concerns, several governments have constituted bodies to tackle the issue. Furthermore, some nations have completely abolished the practice of advertising to children for the well-being of society. A good example of such a country is Sweden, which has banned all fo rms of television advertisements targeting children below twelve years of age. The Swedish government considers children as a minority group that requires special care and protection. In the US, members of the Congress have passed bills that seek to protect children from the negative effects of faulty advertisements. The bills limit the time of children’s programming in the media and mandates the provision of educational programs. Additionally, the bills seek to restrict the time allocated to commercials in television. In the US, several bodies are concerned with the quality of the contents of children advertisements. The Federal Trade Commission (FTC) requires that all advertisements, especially those that target children, must be substantiated by a reasonable basis. It calls for all marketers to expend their resources to ensure that all their advertisements comply with the government’s rules and regulations concerning advertising to children. The Children Advertising Review Unit (C.A.R.U) plays a pivotal role in monitoring advertisements to ensure that marketers comply with the set rules. It was founded in 1974, and its main objective is to enhance marketer’s responsibility in children’s advertising. It was established through a collaboration of the major advertising trade associations through the National Advertising Review Council (N.A.R.C). It has several duties among which are evaluating child-directed advertisements as well as monitoring all forms of promotional material in the media. Additionally, it advances the consistency, truth and accuracy of all forms of children’s advertisements. In its code, one of its recommendations is that marketers should not present advertisements in a manner that blurs the distinction between editorial content and advertising (Synder 2011, pp. 478). Synder argues that children are the most vulnerable group to misleading advertisements due to their immaturity and lack of the cognitive ski lls to evaluate the credibility of advertisements (2011). C.A.R.U also requires that everyone involved in the formulation of children’s advertisements ensure that the target group is able to understand the persuasive nature of the advert in question. Some of C.A.R.U’s guidelines cover the safety of the products, sales pressure, and the presentation of the product in the advertisement. Additionally, C.A.R.U holds that while formulating children’s advertisements, the marketers should have regard to the best interest of all the parties involved. Therefore, the markets should carry out children advertisements with great care and expertise. Considerations that marketers should have in children’s advertisements Marketers should ensure that the advertisements are persuasive, just like adverts made for adults, while ensuring that they are operating within the set rules and regulations. They should understand the preferences of their audience, including both child ren and their parents. For instance, in advertising food products, children and parents have different preferences. Parents look for certain qualities in food products that include the nutritional composition of the foods whereas children seek foods that are tasty irrespective of their nutritive value. In other categories of products, parents look into the moral acceptability of the product as well as its safety to children. n contrast, children show more interest on the amount of fun they derive from using such products as well as the peer acceptability. According to Terry, marketers should never overlook the parents when formulating children’s advertisements since the parents are the sole decision makers in the family (2009). Marketers should also consider the media they intend to use when reaching their audience. For most children, the television is the main tool for accessing advertisements. Few children are aware of the presence of advertisements on other media, such as newspapers and magazines (Schor 2004). However, social networking sites and other electronic media have become an essential part of children’s lives, especially those brought up in the urban areas. Boys form a large proportion of the users of such media and most children consider advertisements as a form of entertainment. Therefore, marketers should employ the media that the target group enjoys most. For instance, boys between the ages of eight to 12 years can be reached through special adverts incorporated within their computer games. Considering the various groups of children that exist, marketers must capture their specific interests to ensure that they attain their advertising goal. It is essential for the marketers to get not only the level of childhood knowledge of the target group but also its level of sophistication. As children grow, several aspects change, including their taste and their vocabulary. Therefore, marketers should carry out research on the vocabulary th at a certain age group employs as well as the visual aspects of the media that they like most. This will enable them to tailor the advertisement in order to persuade the target group effectively. However, it is important to mention that this is one of the most costly and difficult issues for most marketers. Additionally, marketers should be careful to avoid any forms of misunderstanding with the children and their parents. Advertising ethics and social responsibility Advertisements have a profound impact on people’s perception of life thus the need for marketers to adhere to advertising ethics and assume their social responsibility: ‘the moral obligation of advertisers’ as stipulated by Arens et al. in the essay question. All advertisements should be truthful. Advertisers should not exaggerate the information about the attributes of a given product or service since exaggeration acts as a form of deception. Additionally, advertisements should not withhold certain facts about the product. Advertisements should seek to uphold human dignity. The techniques employed in advertisements should neither manipulate nor exploit any form of human weaknesses such as greed and lust among others especially within the vulnerable groups e.g. children. Most of children advertisements try to exploit suggestibility with the marketers hoping to make children to pressurize their parents to buy products that may be of no importance to them (Duff 2004). Such adverts offend not only the rights but also the dignity of the parents and children. They intrude upon the relationship between the children and their parents. They also manipulate the relationship to attain their own goals without any consideration of the negative effects that such might cause to the family. Advertisers ought to put into consideration their contribution to the social and ecological well-being of the society. They should not promote lavish lifestyles that promote the wasteful use of natural res ources. Advertising as a social process must follow all the norms in any given society. Advertisements should not expose pornography: should be decent. They should not encourage the materialism but should enhance both the cultural and economic development of the target group. Conclusion Advertising to children has unique features when compared to advertising to any other market segment. Firstly, the essay exampled the factors that have led to increased advertisement to children. Most children do not purchase the products being advertised; their parents do. Therefore, the marketers should have both the interests of the children and parents at heart; for example, children’s advertisements must be appealing and meaningful to parents. Secondly, the impact of advertising to children was discussed. The positive impact includes the ability of firms to reach important segments of the population and therefore increase sales, whilst the negative impact was that most advertisements prom ote products that are harmful to the health of consumer children. Thirdly, the regulation of children’s advertising was examined. As the most vulnerable group to faulty adverts, they are protected by law. Therefore, several bodies have taken the responsibility of protecting the interests of children and their parents as far as advertisements are concerned, including the C.A.R.U and N.A.R.C. The essay dealt with the considerations marketers should have in children’s advertisements, including that they are persuasive, the media they intend to use and type of child they target. Finally, the essay detailed advertising ethics and the social responsibility of advertisers: Products should fulfill the advertisement claims and enhance the social and economic development of the community. Reference List Ajzen, I. 2008,â€Å"Consumer Attitudes and Behavior† in C Haugtredt, P Herr F Kardes (eds), Handbook of Consumer Psychology, Taylor Francis, New York. Cardona, M. 2004, â€Å"High School Paper Group to Take Adverts†, Advertising Age, Vol. 75 no.1, pp. 16-35. Cronin, J., Joseph, J., Fox, G. 2010, â€Å"The Implications of Third Party Customer Complaining for Advertising Efforts†, Journal of Advertising, Vol. 39 no. 2, pp. 21-33. Duff, R. 2004. â€Å"What Advertising Means to Children†, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 5 no. 2, pp. 12-56. Farache, F., Keith, J.P. 2010, â€Å"CSR Advertisements: A Legitimacy Tool?†, Corporate Communication: an International Journal, Vol 15 no. 3, pp.235-248. Fletcher, W. 2004. â€Å"The Challenge of Advertising to Children†, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 5 no. 2, pp. 11-15. Kletchemer, S.B. 2004, â€Å"Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy†, Journal of Promotion Management, Vol 10 no. 2,pp. 37-54. Kunkel, D. 2001, â€Å"Children and Television Advertisingâ₠¬ Ã¢â‚¬â„¢ in D Singer, J Singer (eds), Handbook of Children and Media, Thousand Oaks, California. Martin, C., Landon, J., Dalmeny, K. 2006,â€Å"Television Advertising and Children: Lessons from Policy Development†, Public Health Nutrition, Vol. 9 no. 5, pp. 596-605. Prince, S.A. 2009,â€Å"A Population Health Approach to Obesity in Canada-Putting the Problem Back to Context†,Trans-disciplinary Studies in Population Health Series, Vol.1 no.), pp. 22-40. Roberts, D., Foehr, U., Rideout, V. 2005, Generation M: Media in the Lives of 8-18 year-olds, Henry J Kaiser Family Foundation, Menlo Park: California. Schor, J.B. 2004, Born to Buy: The Commercialized Child and the New Consumer Culture, Scribner, New York. Synder, W. 2011, â€Å"Making the Case for Enhanced Advertising Ethics†, Journal of Advertising Research, Vol 51 no. 3, pp. 477-483. Terry, O. 2009, â€Å"Advertising and Children: What do Kids Think?† Qualitative Market Research: An International J ournal, Vol 8 no. 2, pp. 371-384. Tjepkema, M. 2006, Adult Obesity. Health Reports, Vol.17 no.3, pp. 9-27.

Hilton HHonors Worldwide

Hilton HHonors Worldwide The hospitality industry is one of the most competitive sectors in contemporary global market. To survive, companies operating in this sector have come up with innovative measures of retaining existing clients and attracting new ones. One of the strategies used is the loyalty program. For example, the Hilton group of hotels has come up with such a program to cater for the needs of its guests.Advertising We will write a custom case study sample on Hilton HHonors Worldwide specifically for you for only $16.05 $11/page Learn More Hilton HHonors is one of the well known plans in this industry. The package is very attractive to business travelers. One of the major advantages associated with it is the large number of participating hotels in different parts of the world. To this end, the program has brought on board more than 3,500 partners. In this paper, the author addresses 5 questions in relation to the Hilton HHonors case study. To this end, the author will an alyze the benefits of a loyalty program to the stakeholders. For example, the benefits of the program in relation to the management of customers will be analyzed. The value of the program to Hilton will also be analyzed. In addition, a comparison will be made between Hilton and Starwood brands and their value to a franchisee. Recommendations will be provided on how the company can utilize the revenue generated through the program. Finally, the author will analyze the possible strategies that Hilton can adopt in response to the threat posed by Starwood. Using Loyalty Programs to Effectively Manage Customers Loyalty programs are very important marketing tools, especially in the service industry. They help companies to retain clients. Kotler, Armstrong, Trifts, and Cunningham (2013) are of the opinion that these programs entail understanding customers and how they connect emotionally and rationally with a given brand. The marketing strategy is widely used in Canada today. Loyalty progr ams in the hospitality industry seek to attain the aspects of customer reliability. The competition posed to Hilton brand calls for a more comprehensive marketing strategy. In line with this, the company (and other brands in the industry) can use loyalty initiatives to improve the management of customers in several ways. To start with, managers and brand owners need to identify the relationship between brand equity and allegiance. Income from loyalty programs should facilitate the growth and prosperity of the company in numerous ways. Rewarding employees and increasing the value of shareholders can be used in the formulation and implementation of this marketing strategy.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another way through which loyalty programs can be used to manage customers involves striking a balancing between transactional and relationship marketing. Trans actional marketing incorporates service standardization and customization by brand managers and property operators (Kotler et al., 2013). On its part, standardization of services enhances security of employees with regards to service delivery. It helps in the provision of high quality and uniform services to the customers.  Relationship marketing features the development of beneficial as well as mutual interactions with the customer. It goes beyond the transactional engagement. Cultivating relationships with customers through loyalty programs would facilitate their repeated access to the brand and consequent ease in their management.  There are various categories of customers in the hotel industry. They include business, conventional, and leisure clients. All these customers have varying desires and tastes. A loyalty program that takes into consideration all these aspects is likely to enhance effective customer management. The reward scheme should employ tactics that encourage c onsumers to develop loyal consumption behaviors. The main objective is to align value for customers with consumer (Kotler et al., 2013). Targeting the various categories of consumers in the hospitality industry and satisfying their needs will increase loyalty and profitability. Value of HHonors Program to Hilton The cost of the HHonors World Wide Program can be quantified using the income and members-paid activity statements for 1998. In this period, the costs incurred in the program amounted to $69,438. The revenue generated stood at $69,837. Consequently, net income was $399 (Deighton Shoemaker, 2005). The program required significant input from the company. However, the net returns are insignificant in comparison to the extensive investments that went into the plan. The true worth of HHonors program to Hilton brand, as a result, is questionable. The costs incurred in implementing it are higher than the monetary gains made. Kotler et al. (2013) highlights the importance of measur ing and managing the returns made from marketing programs. Determining the long run value of the undertaking takes precedence. Hilton brand might have incurred substantial costs in the implementation of the program, but the quantified output fails to reflect the actual value at the moment.  Loyalty programs have a number of objectives. One of them includes rewarding loyal customers.Advertising We will write a custom case study sample on Hilton HHonors Worldwide specifically for you for only $16.05 $11/page Learn More Through the program, Hilton brand can generate market information and manipulate the behavior of consumers through strategic plans (Kotler et al., 2013). As such, apart from the quantified value, the company can combat competitors and defend its market share by managing customers’ value using the information gathered with the help of the program. Getting customers in the hospitality industry is vital. However, retaining them is even mo re important for the long term wellbeing of the business. The costs of HHonors are offset by the long term benefits of doing business with existing customers. In addition, the program is likely to attract additional guests, increasing the ratings of the brand in the market. The arrangement also offers the added advantage of helping the brand to communicate with customers through sustained contacts. The value of this plan to Hilton brand is worth the costs. The worth is justified by the long and short term benefits associated with it. Determining the Value of Loyalty Programs to Franchisees Loyalty reveals the degree to which a customer is attached to a given brand (Kotler et al., 2013). The quality is regarded as a key determinant of brand longevity. The major beneficiaries of this concept are the owners of the product. They enjoy it more than the other ‘perpetuators’ of the brand. In franchising, the franchisor sells or allows the franchisee to use their systems and kn owhow in running their business. In most cases, the latter can carry out their business activities under the control and with the support of the former. Benefits to the franchisees range from being granted brand names, products, services, signs, and elements of managing businesses by the franchisors. A franchisee can evaluate the benefits of adopting Starwood or Hilton brands and making them part of their property. The value of such a venture can be determined by analyzing the nature of existing royalties. Such measures are essential in sustaining profits. Lack of explicit profit structures by any of the two hotel brands translates to low levels of sustainability. A franchise relationship with the brands might force franchisors to set high fees to generate profits. The brand to invest in through franchising can be determined through level of franchisor’s support, and the strength of the brand name. A well recognized and profitable brand is more likely to benefit the franchise e compared to a nondescript product. The support of the franchisor in relation to business operations, infrastructure, knowhow, and supervision must be geared towards enhancing the value of the engagement to the franchisee.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Success in the hotel industry requires the provision of superior services. According to Kotler et al. (2013), businesses must strive to sustain and improve the quality of services they offer. As already indicated, the hotel industry is highly competitive. As such, the franchisee needs to determine the efficiency of the tactics and strategies aimed at implementing their loyalty programs. The strategies that pay attention to customer perceptions are more beneficial than those that do not. Increasing Franchisee’s Benefits through Increased Loyalty Revenue If a franchisee pays 10 cents per dollar as opposed to the current 4.5, the revenue from the program would increase significantly. HHonors can spend the additional revenue to enhance the value of the franchisee. For instance, the loyalty program would generate more profits for the franchisor under such circumstances. Consequently, Hilton will invest a lot in marketing activities to facilitate brand awareness among customers, at tracting more clients to the hotels. The increase in the number of clients would improve sales and raise revenue.  Franchising can help Hilton to invest in research and design. Increased revenue can enhance capital investments by the brand, such as the construction of more hotels (Kotler et al., 2013). In addition, by launching new menus and services, the company would increase the options available to the customers. Apart from satisfying consumers, the loyalty program would make the franchisee more profitable.  The franchisee can also benefit in terms of contract renewals from the franchisor’s loyalty program. The profits of the franchisee may increase as a result of the business activities of the franchisor. In such cases, the former’s brand loyalty is enhanced. The loyalty would convince the franchisor to renew the contract. All these are indications of the benefits of doing business with such brands as Hilton and Starwood. Hilton’s Response to Starwoodâ €™s Loyalty Program Initiatives Starwood has resolved to address competition through its loyalty program. Such initiatives necessitate a response from Hilton. However, responding by expanding Hilton HHonors might not realize the needed positive outcomes. Hilton can choose to alter the strategies and tactics used to generate customer loyalty. According to Kotler et al. (2013), loyalty programs can succeed by combining various marketing tactics. For instance, customized combination of transactional and relationship marketing approaches can enhance Hilton’s loyalty program.  Hilton HHonors program should adopt various approaches to create loyalty. The company should fight the temptations of increasing rewards. For instance, the organization can divide the market into segments using such elements as rate of usage, lifetime value, loyalty, and frequency. At the end of the day, the brand will determine the most attractive consumer groups.  The company should then target the relevant groups using transactional or relational marketing strategies. Targeting would facilitate effective response to the needs of the specified category. The approach would increase customer satisfaction and enhance value creation for the brand. Hilton’s transactional marketing strategy should offer highly differentiated services. The approach would demonstrate to the customers the genuine value of their money. The company’s relationship marketing strategy should indicate a profitable value proposition engagement with the customers. The approach should utilize relational databases, promote brand culture, and manage the customer-employees’ interface. Reference Kotler, P., Armstrong, G., Cunningham, P., Trifts, V. (2013). Principles of marketing (9th Canadian ed.). Ontario, Canada: Pearson Education Canada.

Igor Sikorsky and the History of the Helicopter

Igor Sikorsky and the History of the Helicopter During the mid-1500s, Italian inventor Leonardo Da Vinci made drawings of an ornithopter flying machine that some experts say inspired the modern helicopter. In 1784, French inventors named Launoy and Bienvenue created a toy with a rotary-wing that could lift and fly. The toy proved the principle of helicopter flight. Origins of the Name In 1863, the French writer Ponton DAmecourt was the first person to coin the term helicopter from the words hello for spiral and pter for wings. The very first piloted helicopter was invented by Paul Cornu in 1907.  However, this design did not work. French inventor Etienne Oehmichen was more successful. He built and flew a helicopter one kilometer in 1924. Another early helicopter that flew for a decent distance was the German Focke-Wulf Fw 61, invented by an unknown designer. Who Invented the Helicopter? Igor Sikorsky is considered to be the father of helicopters not because he was the first to invent it, but because he invented the first successful helicopter upon which further designs were based. One of aviations greatest designers, Russian-born Igor Sikorsky began work on helicopters as early as 1910. By 1940, Igor Sikorskys successful VS-300 had become the model for all modern single-rotor helicopters. He also designed and built the first military helicopter, the XR-4, which he delivered to Colonel Franklin Gregory of the U.S. Army. Igor Sikorskys helicopters had the control capabilities to fly safely forwards and backward, up and down, and sideways. In 1958, Igor Sikorskys rotorcraft company made the worlds first helicopter that had a boat hull. It could land and take off from the water. The design floated on water as well. Stanley Hiller In 1944, American inventor Stanley Hiller, Jr. made the first helicopter with all-metal rotor blades that were very stiff. They allowed the helicopter to fly at speeds much faster than before. In 1949, Stanley Hiller piloted the first helicopter flight across the United States, piloting a helicopter that he invented called the Hiller 360. In 1946, Arthur Young of the Bell Aircraft company designed the Bell Model 47 helicopter, the first helicopter to have a full bubble canopy. Well-Known Helicopter Models Throughout History SH-60 SeahawkThe UH-60 Black Hawk was fielded by the Army in 1979. The Navy received the SH-60B Seahawk in 1983 and the SH-60F in 1988. HH-60G Pave HawkThe Pave Hawk is a highly-modified version of the Army Black Hawk helicopter and features an upgraded communication and navigation suite. The design includes an integrated inertial navigation/global positioning/Doppler navigation system, satellite communications, secure voice, and Have Quick frequency-hopping communications. CH-53E Super StallionThe Sikorsky CH-53E Super Stallion is the largest helicopter in the western world. CH-46D/E Sea KnightThe CH-46 Sea Knight was first procured in 1964. AH-64D Longbow ApacheThe AH-64D Longbow Apache is the most advanced, versatile, survivable, deployable, and maintainable multi-role combat helicopter in the world. Paul E. Williams  (U.S. patent #3,065,933)On November 26, 1962, African-American inventor Paul E. Williams patented a helicopter named the Lockheed Model 186 (XH-51). It was a compound experimental  helicopter,  and only 3 units were built.

Loss Aversion and Its Effects False Impact in Decision Making Research Paper

Loss Aversion and Its Effects False Impact in Decision Making - Research Paper Example â€Å"People’s choices are often prediction-based about how different results will make them feel† including loss aversion. Naturally, people tend to trust that the effects of all the losses are superior to hedonic effects of a similar-sized gain. If these people are right that the irregularity of the foretold feedbacks to debts and credits matches true irregularity in real reactions to credits and gains, then they would be right and wise to avoid losses, if they are positive that the asymmetry of predicted reactions to losses (Deborah, Kermer; Erin, Driver-Linn, and Gilbert, Daniel). We acknowledge the fact that losses might have a larger hedonic impact compared to gains, but it is not so the case at all times. Even though the brain appears to processes negative events in different other regions compared to the positive events while triggering more concentrated neural activity than when it processes positive, but this does not mean that loss aversion always affects peo ple’s decision. Sometimes people trivialize negative results by persuading themselves that these negative outcomes will improve and will not be exceedingly damaging. This has led to the conclusion that not all people are negative. It is not a fact that all people are loss averse. It sometimes seems that people have learnt from experience that losses have less emotional impact than they predicted to have. However, studies showed that a number of impediments such as learning. As noted, a large number of psychological defences ensue outside of conscious alertness, making their anticipation difficult to observe. Further, for correct prediction, individuals have learnt to recognize how they recently reacted to a similar and previous occasion, and further, gotten to predict correctly. People have recognized experiences simulating how they are reacting. Individuals have mug up that loss has less emotional effect than what they predicted. They have learnt that these losses have less emotional effect than what they predicted due to facing repeated losses in the exact area over a short time. The theory of loss aversion does not apply at all times. It is not necessary that one bases his decision making on loss aversion. Research has shown that despite the fact that people try to make their decision on the fear that they might lose something and fall in a deep set back full of regret, they also try to link it to a past situation where a similar event happened, and the turnout was different. In contradiction to the theory of loss aversion, an experiment conducted on the reaction of people when they have lost $100. The rules of the experiment were whether the participants were ready to gamble to take another round and risk gaining the $100 back or falling $200 down. Though most people would quit and end the game at being $100 down, others will take the gamble of gaining their $100 back or falling another $100 down because the risk is a 50-50. Comprehending that the r isk of falling down another $100 is 50 and the risk of gaining back their $100 are also 50; they will go ahead and try regaining it. Not all the individuals are get affected with the anxiety of the loss affecting them emotionally and impeding their vision to make soundness decisions (Deborah, Kermer; Erin, Driver-Linn, and Gilbert, Daniel). An argument that there might be a forthcoming negative outcome is presented. This argument is feasible in

Human Resource Management Plan for El Rodeo Mexican Restaurant Food Term Paper - 1

Human Resource Management Plan for El Rodeo Mexican Restaurant Food Chain - Term Paper Example This research will begin with the statement that Aumsville is a quiet city in Oregon, USA. Nearly 87% people in the town are white people. There are a few restaurants like Neufeldt's catering the needs of approximately 3000 inmates. There are a few bars, coffee houses, and pizza centers. The population of Latino's, Hispanics and Asian races like Chinese people have been steadily increasing in the area for the past decade. These people come here with immigrant status for labor-oriented work in construction sites, industries and as domestic workers. There is no restaurant serving Chinese, Mexican or other quality continental food in the city. El Rodeo, an upcoming Mexican restaurant chain has decided to open up a branch in Aumsville to cater the needs of the Latino’s there. Mexican food is voted next best to Italian food all over the world. Spicy, traditional and nutritional, the taste Mexican savories have captured people of all ethnicity and age equally. El Rodeo strongly beli eves there will be a good response from the city’s white people as well as the other races in making the restaurant chain a grand success. The restaurant chain teams up with a Serene resort in the area to place their branch in the resort. The resort brings in several tourists to the city for a quite family holiday without any hype. They simply advertise â€Å"no adventure, no shopping and no thrill, just calm and serene† in their promotions.  

Is elitism or pluralism a better explanatory theory of the way Essay - 1

Is elitism or pluralism a better explanatory theory of the way American government and politics really operates Why so - Essay Example In simple words, elite administration is an administration which is based on the vested interests of a specific economic class. Pluralism, on the other hand is based on diversity and acceptance and is stated to be implemented for the common good of the people. With special regards to a modern economic, social and political development, pluralism is considered to be the most effective and cost efficient system. Elitism and pluralism are two separate entities. If you feel the need to differentiate between the two, you would need to study their individual characteristics. (Elitism: The future of american foreign policy: elitism versus pluralism) Although there are various attributes attached to the elite, there is no single definition of the term. Likewise, the term elite can also be used to describe a class or group of people who have the required wealth and the essential social status to influence class determination. Listed below are a few personal attributes which are directly linked to the elitist theory. The pluralism concept is often considered essential for the US set up as it is not individualistic in nature and is governed owing to numerous resources. These resources can enhance the overall power of the politicians by providing opportunities in terms of legal authority, prestige, knowledge, skill and monetary benefits. Henceforth, as compared to elite system, the pluralism theory is ideal for the US set up. (Allaboutreligion) (Bryner) The biggest reason which advocates the concept of pluralism is the ability of the pluralistic society to differentiate between potential and actual power. Actual power is undoubtedly the ability to force an individual through compulsive force whereas potential power is the ability to transform a potential resource into usable power. A perfect example of this concept is the currency bills. If there is no power attached to cash, the bills would continue to remain plain pieces of paper and vice versa. The pluralist

2. Compare and contrast the motivations of a Middle Eastern terrorist Essay

2. Compare and contrast the motivations of a Middle Eastern terrorist organization with those of a domestic terrorist group. What are the similarities and differences - Essay Example In addition, the gravity of a threat passed by terrorist organization or group is dependent on organization or group’s degree of capability and intent. Domestic terrorist groups function usually within and against their nation of residence. The general motivational categories of domestic terrorist group include nationalism, ethnocentrisms, separatism, and revolution. In the context of nationalism, domestic terrorist groups are motivated by national consciousness and devotion as well as loyalty to the nation. The group’s intent can be to split the existing nation or establish a new one that incorporates the alleged national identity. Revolutionary motivation involves group’s attempts to put an end to a conventional order and reinstate governance with a novel social or political structure. Ethnocentric motivation of domestic terrorist group regard racial or ethnic characteristic as major societal defining factor. Furthermore, separatist motivation involves separation from entities or systems through political autonomy, independence, or religious domination or freedom. Separatists promote ideologies such as anti-imperial ism, social equity or justice, and opposition to occupation or conquest by foreign power. The overall ideologies of domestic terrorist group are framed by social, religious, or political purpose (U.S. Department of State, 2007). On the other hand, Middle Eastern terrorist organizations such as al-Qaeda primarily operate in their geographic region and between nations. Al-Qaeda usually operates in multiple countries, and maintains focus for its operations with the co-ordination from a particular region. Al-Qaeda focuses on the value of notoriety because of the resultant spectacular attacks and mass media exploitation. One of the common motivations of al-Qaeda and other Middle Eastern terrorist organizations is the Islamic

Punishment compare btween islamic law and american law Research Paper

Punishment compare btween islamic law and american law - Research Paper Example es, Landlord/tenant disputes, property disputes, personal injury, tariff violations, additional rate violations, and hate speech under American law (Gardner and Anderson, 2011). B. financial punishment may result from offences like fraudulent dealings, corruption, and mismanagement of public funds, tax evasions, abuse of office, failure to present audited accounts among other financial offences under American law. A. Under the American law, civil punishment comes in form of civil penalties, administrative and individual sanctions, and disposition of property (Cornell University Law School, 2012), revocation of permits and licenses, compensations, suspension of licenses, retrenching offenders, and putting injunctions (Cole and Smith, 2007). I find that there are huge differences between the rendering of civil and financial punishments using the American and Islamic law. I however, hold a higher opinion to punishments based on American

Are we getting overly dependant on technology Essay

Are we getting overly dependant on technology - Essay Example For this reason, people have become lazy to do go their work thus becoming obese. For an instant, a CEO who does not want to attend a meeting in the office, one can just conduct the meeting in their house by use of a webcam. According to Shenk (1997), people have been so dependent on technology such that they cannot solve a simple calculation without the help of a calculator. The today’s children cannot write in good handwriting because they are used to just using a computer to write whatever they need. They do not have time even to learn to write cursive. Computer and internet are not as perfect as people may think. There are some things these technological devices and media cannot teach (Shenk 1997). If the whole world were to lose power, some people would not be able to do some things. The world would stand still as individuals would have been used to technology doing their everyday activities. Because of the continuous advancement of technology, the ultimate fear is that people will completely rely on technology to run their lives. However, people need to resist this temptation and try to learn some things

Punishment compare btween islamic law and american law Research Paper

Punishment compare btween islamic law and american law - Research Paper Example es, Landlord/tenant disputes, property disputes, personal injury, tariff violations, additional rate violations, and hate speech under American law (Gardner and Anderson, 2011). B. financial punishment may result from offences like fraudulent dealings, corruption, and mismanagement of public funds, tax evasions, abuse of office, failure to present audited accounts among other financial offences under American law. A. Under the American law, civil punishment comes in form of civil penalties, administrative and individual sanctions, and disposition of property (Cornell University Law School, 2012), revocation of permits and licenses, compensations, suspension of licenses, retrenching offenders, and putting injunctions (Cole and Smith, 2007). I find that there are huge differences between the rendering of civil and financial punishments using the American and Islamic law. I however, hold a higher opinion to punishments based on American

Assess the case against Moral Elitism Essay Example for Free

Assess the case against Moral Elitism Essay Moral Elitist believe in a metaphysical claim: there are moral facts and an epistemic claim: we have access to them. According to moral relativism, there are no moral principles or values objectively real and applicable to everyone; rather, what’s right/wrong and good/bad essentially depends on individual preference or culture, and this varies from person to person or group to group. There is not just one moral fact but instead there are millions and we access them be research. There are two different forms of moral elitism one is cultural relativism which based on societies and the other is in the individualistic form, moral subjectivism. Moral relativism seems tolerant (â€Å"you do your thing and I’ll do mine†), but is it reasonable to believe? We should think not. First, let’s look at it in its group or cultural form, cultural relativism. According to cultural relativism, ethics essentially depend on one’s culture or tribe. That is, CR says action X is right or good if the society says X is right or good, and X is wrong or bad if the society says X is wrong or bad. Action X may be right in one culture but wrong in another. Our culture may hold that apartheid is wrong, but another culture may be okay with apartheid, because of a difference in the history of interracial relations. On cultural relativism, then, morality is wholly a matter of cultural invention, i.e. social construction and because such circumstances vary from group to group, so do the constructed moralities. Thus, we shouldn’t impose our culture’s moral values on others, and others shouldn’t push theirs on us. There are no better or worse societies, they are just merely different and so one society cannot judge another. Instead we should be non judgemental and celebrate diversity. Cultural relativism sounds good, but is it sound? Let’s assume that cultural relativism is true, this would be very problematic. The biggest problem for this argument is put forward by G.E Moore’s Open Question. He suggests that the relativists have mis-defined morality, it makes to sense to ask whether society approve of something or it, but does this make it automatically good? This ends up giving support to obviously evil regimes and evil cultural practices. For example it becomes impossible to criticize the Nazis. If Nazi culture says that genocide is right, then, for Nazi Germany, genocide is right. It was just their culture, after all. But we know that we can and should condemn such regimes and practices. There is also the criticism put forward by Objectivists who believe in moral development, where sometimes we have to go against the popular view, we need to be able to compare different societies. For example surely the German society now is much better than how it was like with all the racism involved when Hitler was in power. Objectivists believe that societies are a hierarchy where some are in fact better than others whereas cultural relativism believes in breadth where all societies are equal, but surely their tolerance goes too far? If cultural relativism is true, then internal cultural reform is disabled. What the culture says is right is right, so its not possible for ones culture to be mistaken let alone reformed. Yes, one can critique acts according to cultural standards, but its not possible to criticize ones own cultural standards. However they do arise for example Jesus, Gandhi and Martin Luther King, they were all trying to apply another standard for example Martin Luther King was trying to apply the standard of equality. The existence of cultural reformers is a fact, and this fact counts against cultural relativism. Cultural relativism also self-refutes. If CR is true, it allows for the possibility of a society having a non-relative or absolute morality. That is, on cultural relativism a society could hold that cultural relativism is false, and they would say that this morality is true. So, if cultural relativism, then it is also not true. This is a serious logical problem. There is also the problem of which culture? The one youre born into or the one you presently occupy? When asking someone what cultural groups they belong in they will struggle as they have loads, for example being a student, a Muslim etc. Now let’s look at moral subjectivism. According to moral subjectivism ethics are merely a matter of individual preference. That is, to say action X is right or good if I like X, and X is wrong or bad if I don’t like X. Depending on our feelings, action X may be right for you but wrong for me. You may not like abortion, but I may be okay with abortion, if my feelings are not as troubled by it as yours are. Morality, then, is basically a matter of taste, and tastes vary. People should choose our own morals and have freedom, not simply just accept our parents, society or religion. They are relative to the individual and so are presented through our personal feelings. Feelings are the main index and guide to show what morals we should follow. However this could result in problems as intra-personal criticism is lost. If moral subjectivism is true, whatever we feel is right is right. In other words, we can never be wrong morally and we cannot criticize ourselves (all we can be is true to our feelings). This does not destroy subjectivism but it serves as a red flag against IR, because our pre-theoretic experience of morality is that we sometimes make moral mistakes, in spite of our feelings. We also cannot criticize others. We can’t truly morally condemn the behaviour of, say, Jack the Ripper clearly liked killing women; the feelings of a person justified their actions. In other words, according to subjectivism: Who are we to judge them? There is also the problem of how are our feeling a reliable guide to right and wrong? Sometimes we can misjudge and feelings can cloud our judgement, for example someone with a bad temper might kill someone by accident due to their anger issues. Also reason can sometimes change our feelings, for example if I am on a diet but I feel like I really want a chocolate ice cream, reasoning about this would convince me not to follow my feelings and opt to eat something healthy instead. In conclusion we have seen the two types of moral elitism. Both are quite sophisticated and a lot more open minded. Surely our feelings mater sometimes when it comes to moral decisions. There cannot be just set moral facts as how would everyone even agree about what they are. When trying to decide what is right and wrong, everyone seems to disagree so surely our feelings and following our own society would lead to our moral decisions. However many problems arise logically from moral elitism as sometimes we cannot choose our own morals instead we are a passive recipient where morals impose themselves on us. Following our society or feelings do not necessarily lead us to what is right or wrong and so it’s reasonable to conclude that individual moral relativism is flawed—logically, factually, and morally as following it will lead to wrong situations where wrong things will be condoned. Therefore moral elitism should be rejected.